You probably have come across a lot of products labeled as “organic” in your day-to-day life. Ever wondered why now every other cosmetic or food is now labeled as organic. According to recent surveys, over half of Indians now prefer to buy organic labeled products.
Organic products are generally used for commodities grown and processed differently than regular products. In such products, it’s made sure that these were produced without using synthetic pesticides, fertilizers, or other genetically modified components.
In India, there has been a significant rise in products marketed as organic. Big brands like Amway, and Ponds now have started targeting this audience, and now every other now wants to capture this market. Even new Indian brands like Wow-Science and Mama-Earth have a complete foundation in giving organic solutions to all sorts of problems.
Growth of organic Market in India
Organic products are grown using an environmentally and socially responsible farming strategy that avoids the use of chemical fertilizers and pesticides. This is a farming system that works at the grass-roots level, protecting the soil’s reproductive and regenerative ability, good plant nutrition, and sound soil management, resulting in nutritious, disease-resistant food.
Due to its diverse agro-climatic conditions, India has a lot of potential for producing a wide range of organic products. The hereditary heritage of organic farming is an added advantage in some sections of the country. This offers organic growers the opportunity to tap into a market that is steadily expanding both domestically and internationally. According to available data, India ranks eighth in the world in terms of organic agricultural land and first in terms of the total number of producers as of 2020.
Increasing awareness toward organic products
People all across the world are becoming concerned about ecological and environmental challenges.
People are seeking food that is free of chemical residues and pesticides as they become more conscious of the environmental and health hazards linked with food products. As a result, agriculture is shifting away from conventional farming and toward sustainable and organic farming. Customers’ desire to consume organic food products (OFP) is growing in parallel with their awareness. As a result, buyers are more mindful of what to buy and consume. Since 1990, the global demand for OFP has risen fast, and the market for OFP has grown rapidly.
There are more reasons than ever before for people to want organic food, as it preserves their health and contributes to environmental protection. Consumers should be informed about the benefits of eating organic food, and those who believe organic products are too expensive should weigh the risk of consuming unsafe products and dedicating a large amount of money to health care. Paying a premium for organic items now is an investment in your future health. Organic product awareness should be included in educational initiatives aimed at teaching young people. The next generation should grasp the advantages of eating healthy and safe foods, which will result in a healthier workforce and, as a result, higher productivity in the manufacturing process.
Emerging organic brands in India
- Biotique: Biotique has grown into a household name because it represents the pinnacle of authentic Indian traditional medicine, enhanced by cutting-edge Swiss biotechnology. Biotique has been a leader in the organic sector for more than 30 years, thanks to its product purity, sustainability, universality, and pioneering research, development, and manufacture. Biotique products are created entirely of naturally pure, preservative-free components and renewable resources that are grown, harvested, mixed, and manufactured in the Himalayan foothills.
- Forest Essentials: This organic brand transports customers to a realm where ancient wisdom meets current aesthetics with their concept “If you can’t eat it, don’t use it on your skin.” Forest Essentials’ goods are all pure, fresh, seasonal, and natural. All of their Ayurvedic medicines are created, formulated, manufactured, and sold by the brand, ensuring quality and purity across all pillars.
- 24 Mantra: One of the organic brands developed in India is 24 Mantra. They provide clients with handcrafted, high-quality organic products that are rich in nutrients and minerals. With the old yet proven practices of a healthier lifestyle, 24 Mantra seeks to establish a sustainable livelihood for farmers, a sustainable lifestyle for people across the country, and finally sustainable earth.
- Organic India: It is one of the most prestigious natural-based nutrition brands. They provide Ayurvedic items for a better and healthier life. This distinguishes them as a major organic company among India’s top ten organic food brands. They provide a completely organic range of products, including Moringa powder, Triphala, and immunity-boosting pills.
- Pro Nature: Pro Nature is India’s second-best organic food brand. It is an excellent option for individuals who prefer or seek organic spices. Pro Nature is well-known for supplying the purest organic food products that are free of dangerous pesticides and toxins. Honey, pulses, cereals, and other Pro-Nature items are among your favorites.
- Organic Harvest: In 2013, Organic Harvest embraced the power of plants and botanical extracts in the organic market to address consumer demand for organic beauty products. Organic Harvest is India’s largest personal care company, offering a wide selection of organic personal care products to its customers. Organic Harvest’s products go through a rigorous, environmentally friendly, and quality control process.
- Nutriorg: Nutriorg’s mission is to create homesteads, natural, and organic products grown on India’s farmlands. They offer a variety of natural items that are diabetic-friendly, gluten-free, heart-healthy, and low in calories. It aids in bodily cleansing, immune enhancement, and a metabolism enhancement. They also sell healthy breakfast foods, dried organic seeds, berries, groceries, children’s products, and healthy snacks.
Discover more organic products here: https://foodvez.com/product-category/organic-foods/
